{"title":"IAMS","description":"\u003cp\u003eIAMS Proactive Health dry cat food provides everyday nutrition for kittens and adult cats, including formulas for indoor routines, weight and hairball care, and familiar chicken, tuna and salmon flavours. The current range also includes a mother-and-kitten recipe formulated for growth and early development.\u003c\/p\u003e\u003cp\u003eSelect food according to the life stage and purpose printed on the pack. Indoor or weight-care formulas should not be used as a substitute for veterinary assessment when a cat is gaining weight unexpectedly, vomiting hairballs frequently or showing changes in appetite. Keep fresh water available, particularly when feeding a mainly dry diet.\u003c\/p\u003e\u003ch2\u003eChoosing IAMS cat food\u003c\/h2\u003e\u003cp\u003eBegin with age and reproductive stage, then compare the protein flavour and any stated support purpose. Measure the daily portion rather than leaving an unlimited bowl, and adjust gradually according to body condition and veterinary guidance. Transition to a new recipe over several days by mixing increasing amounts with the previous food.\u003c\/p\u003e","products":[{"product_id":"iams-mother-kitten-cat-food-chicken","title":"IAMS Proactive Health Mother \u0026 Kitten Cat Food – Chicken","description":"\u003cp\u003eIAMS Proactive Health Mother \u0026amp; Kitten Cat Food with Chicken is complete dry nutrition for pregnant and nursing cats and kittens from approximately two to twelve months. Chicken is the first ingredient, and the formula is designed to support maternal nutrition and rapid kitten growth.\u003c\/p\u003e\u003cp\u003eDHA from fish oil supports brain and eye development, while protein, calcium and balanced minerals contribute to growing muscles, bones and teeth. Prebiotics and beet pulp support normal digestion, and antioxidants with vitamin E support natural defences. Use the current feeding table because pregnancy, lactation and kitten growth require different amounts.\u003c\/p\u003e\u003ch2\u003eFeeding IAMS Mother \u0026amp; Kitten\u003c\/h2\u003e\u003cp\u003eDivide the daily quantity into age-appropriate meals and keep fresh water available. Kittens moving from milk to solids may need the kibble introduced gradually or softened only when the package permits it. Monitor the mother’s body condition and kitten growth with a veterinarian. Transition healthy kittens to an adult formula at the recommended age rather than continuing growth food indefinitely.\u003c\/p\u003e","brand":"IAMS","offers":[{"title":"1kg","offer_id":50758216057128,"sku":"AMS41302","price":219.99,"currency_code":"ZAR","in_stock":true},{"title":"3kg","offer_id":50758216089896,"sku":"AMS41324","price":549.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/iams-proactive-health-mother-kitten-cat-food-chicken-8819295.png?v=1783876993"},{"product_id":"iams-adult-cat-food-chicken","title":"IAMS Proactive Health Healthy Adult Cat Food – Chicken","description":"\u003cp\u003eIAMS Proactive Health Healthy Adult Cat Food with Chicken is complete dry nutrition for cats aged one year and older. Chicken is the first ingredient, and the recipe provides 32% crude protein according to the supplied product information to support lean muscle and everyday adult maintenance.\u003c\/p\u003e\u003cp\u003ePrebiotics and beet pulp support normal digestion, while omega-6 and omega-3 fatty acids contribute to healthy skin and coat. The crunchy kibble texture may provide mechanical contact with the teeth, but it does not replace tooth brushing or veterinary dental care. This is an everyday non-prescription formula for healthy adults.\u003c\/p\u003e\u003ch2\u003eFeeding IAMS Healthy Adult\u003c\/h2\u003e\u003cp\u003eUse the pack’s feeding table as a starting point and adjust for current weight, activity and body condition. Measure portions rather than leaving unlimited food, provide fresh water and account for treats or wet food. Introduce the recipe gradually over several days. Cats with urinary disease, allergies, obesity or another diagnosed condition may require a different food selected with a veterinarian.\u003c\/p\u003e","brand":"IAMS","offers":[{"title":"1kg","offer_id":50758464373032,"sku":"AMS41329","price":219.99,"currency_code":"ZAR","in_stock":true},{"title":"3kg","offer_id":50758464405800,"sku":"AMS41331","price":549.99,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/iams-proactive-health-healthy-adult-cat-food-chicken-1092915.png?v=1783876818"},{"product_id":"iams-adult-tuna-salmon","title":"IAMS Proactive Health Healthy Adult Cat Food – Tuna \u0026 Salmon","description":"\u003cp\u003eIAMS Proactive Health Healthy Adult Cat Food with Tuna \u0026amp; Salmon Meal is complete dry nutrition for cats aged one year and older. The fish-based recipe provides 29% crude protein according to the supplied analysis, supporting lean muscle and everyday adult maintenance.\u003c\/p\u003e\u003cp\u003ePrebiotics and beet pulp support normal digestion, while omega fatty acids contribute to healthy skin and coat. The crunchy kibble texture may provide mechanical contact with teeth but does not replace brushing or veterinary dental care. Choose this formula only when your cat tolerates tuna, salmon and the other ingredients listed on the bag.\u003c\/p\u003e\u003ch2\u003eFeeding IAMS Tuna \u0026amp; Salmon\u003c\/h2\u003e\u003cp\u003eMeasure the daily amount using the feeding table and adjust according to weight, activity and body condition. Keep fresh water available and reduce the dry quantity when wet food or treats are included. Transition gradually over several days. Cats with fish sensitivity, urinary disease or another diagnosed condition may need a different food selected with veterinary guidance.\u003c\/p\u003e","brand":"IAMS","offers":[{"title":"1 kg","offer_id":50771683377448,"sku":"AMS41339","price":219.99,"currency_code":"ZAR","in_stock":true},{"title":"3 kg","offer_id":50771683410216,"sku":"AMS41341","price":549.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/iams-proactive-health-healthy-adult-cat-food-tuna-salmon-5721918.png?v=1783876883"},{"product_id":"iams-chicken-salmon","title":"IAMS Proactive Health Healthy Adult Cat Food – Chicken \u0026 Salmon","description":"\u003cp\u003eIAMS Proactive Health Healthy Adult Cat Food with Chicken \u0026amp; Salmon is complete dry nutrition for adult cats. The recipe combines chicken and salmon meal with 29% crude protein and 13% crude fat according to the supplied analysis, supporting lean muscle and everyday energy.\u003c\/p\u003e\u003cp\u003ePrebiotics and beet pulp support normal digestion, omega-6 and omega-3 fatty acids contribute to healthy skin and coat, and vitamin E supports normal defences. Crunchy kibble may provide mechanical contact with teeth, but it cannot replace brushing or veterinary dental treatment.\u003c\/p\u003e\u003ch2\u003eFeeding IAMS Chicken \u0026amp; Salmon\u003c\/h2\u003e\u003cp\u003eMeasure the daily amount using the feeding table and adjust according to body weight, activity and condition. Keep fresh water available and reduce the dry quantity when wet food or treats are included. Transition gradually over several days. Cats with chicken, fish, corn or egg sensitivities, or those needing a prescription diet, should use only a formula approved for their individual needs.\u003c\/p\u003e","brand":"IAMS","offers":[{"title":"1 kg","offer_id":50771757728040,"sku":"AMS41347","price":219.99,"currency_code":"ZAR","in_stock":false},{"title":"3 kg","offer_id":50771757760808,"sku":"AMS41349","price":549.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/iams-proactive-health-healthy-adult-cat-food-chicken-salmon-9182335.png?v=1783876826"},{"product_id":"iams-indoor-weight-hairball-care-cat-food","title":"IAMS Proactive Health Indoor Weight \u0026 Hairball Care Cat Food","description":"\u003cp\u003eIAMS Proactive Health Indoor Weight \u0026amp; Hairball Care is complete dry food for adult and senior indoor cats. Chicken is the first ingredient, while fibre, beet pulp and L-carnitine are included to support hairball management, digestion and a measured healthy-weight routine.\u003c\/p\u003e\u003cp\u003eThe formula provides 30% crude protein with controlled fat according to the supplied information. Omega-3 and omega-6 fatty acids contribute to normal skin and coat condition. It is intended for indoor cats that may be less active, but it is not a substitute for a veterinary weight-loss or gastrointestinal diet when a medical condition has been diagnosed.\u003c\/p\u003e\u003ch2\u003eFeeding Indoor Weight \u0026amp; Hairball Care\u003c\/h2\u003e\u003cp\u003eMeasure portions accurately and review body condition regularly. Account for wet food and treats, keep fresh water available and introduce the food gradually over several days. Regular brushing also helps remove loose hair before it is swallowed. Underweight cats, kittens or cats with repeated vomiting, constipation or rapid weight change require veterinary assessment rather than routine calorie reduction.\u003c\/p\u003e","brand":"IAMS","offers":[{"title":"1 kg","offer_id":50771938836776,"sku":"AMS41354","price":219.99,"currency_code":"ZAR","in_stock":true},{"title":"3 kg","offer_id":50771938869544,"sku":"AMS41356","price":549.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/iams-proactive-health-indoor-weight-hairball-care-cat-food-1856657.png?v=1783876816"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/collections\/iams-2869971.webp?v=1785336043","url":"https:\/\/theapartmentcat.co.za\/collections\/iams.oembed","provider":"The Apartment Cat","version":"1.0","type":"link"}