{"title":"Creator Picks","description":"\u003cp\u003eCat-approved favourites for play, enrichment and comfort, selected for The Apartment Cat creator programme.\u003c\/p\u003e","products":[{"product_id":"premium-catnip-40g-catmint-diesel","title":"Premium Catnip for Cats 40g","description":"\u003cp\u003eCatmint Diesel is a 40g pack of premium natural catnip for refreshing toys, scratchers and supervised enrichment areas. A small pinch can encourage scent investigation, rolling, rubbing and energetic play in cats that inherit sensitivity to catnip.\u003c\/p\u003e\u003cp\u003eLoose catnip offers flexible use because it can be sprinkled on an approved scratching surface, placed inside a refillable toy or rubbed gently into fabric toys that are designed to hold it. More is not always better. Strong exposure can overstimulate some cats and may reduce interest when catnip is available continuously.\u003c\/p\u003e\u003ch2\u003eUsing loose catnip\u003c\/h2\u003e\u003cp\u003eOffer a small amount during short sessions and store the resealed pouch in a cool, dry place away from direct sunlight. Do not apply catnip directly to the cat’s face, food, water or irritated skin. Clean up loose plant material after play and prevent dogs, children or other pets from accessing the pouch. It is an enrichment herb, not a complete food or unrestricted edible treat.\u003c\/p\u003e","brand":"The Apartment Cat","offers":[{"title":"Default Title","offer_id":50273226752296,"sku":null,"price":129.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/premium-catnip-for-cats-40g-catmint-diesel-3967644.png?v=1783877003"},{"product_id":"luxury-corduroy-cat-bed-cube-sun-throne","title":"Luxury Corduroy Cat Bed Cube","description":"\u003cp\u003eThe Sun Throne is a generously padded, cube-style cat bed for cats who take comfort seriously—and humans who do not want an ugly pet bed taking over the room. Upholstered in soft, heavyweight ribbed corduroy, its gently structured shape creates a warm, sheltered place for curling up, stretching out and supervising the household.\u003c\/p\u003e\n\u003cp\u003eAt approximately 60 × 60 × 40 cm, it offers generous lounging space without looking like standard pet-shop furniture. The neutral soft-grey finish blends easily with living-room and bedroom furniture, while the removable, machine-washable cover makes routine cleaning simpler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade to order in South Africa:\u003c\/strong\u003e Each Sun Throne is manufactured locally by women-owned Wigglebum. Please allow approximately \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e14 days for manufacture before dispatch\u003c\/strong\u003e.\u003c\/span\u003e This is the manufacturing period only; courier transit begins once the completed bed has been dispatched.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree nationwide delivery is included.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompare bed styles, sizing and placement in our \u003ca href=\"\/blogs\/the-velvet-files\/complete-guide-to-choosing-cat-beds-in-south-africa\"\u003eSouth African cat-bed buying guide\u003c\/a\u003e.\u003c\/p\u003e","brand":"Wigglebum","offers":[{"title":"Soft Grey","offer_id":50279878066472,"sku":null,"price":1499.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/luxury-corduroy-cat-bed-cube-the-sun-throne-8457174.webp?v=1789565408"},{"product_id":"lickimat-slomo-cat-slow-feeder-feeding-mat","title":"LickiMat Slomo Cat Slow Feeder \u0026 Feeding Mat","description":"\u003cp\u003eThe LickiMat Slomo is a whisker-friendly slow feeder with four textured feeding zones for wet food, dry kibble, treats and compatible supplements. The divided design turns a measured meal into a longer licking and foraging activity while allowing several textures to be served separately.\u003c\/p\u003e\u003cp\u003eThe flat surface lets cats eat with a wide view of their surroundings and can be used with pâté, Churu, broth, toppers, freeze-dried food and ordinary kibble where appropriate. Slower eating may help some cats pace meals, but it does not treat digestive disease or guarantee that every fast eater will slow down.\u003c\/p\u003e\u003ch2\u003eUsing the LickiMat Slomo\u003c\/h2\u003e\u003cp\u003eSpread a measured portion across the suitable zones and place the mat on a stable surface. Supervise use and remove it if your cat chews or tears the material. The product is described as freezer safe, microwave friendly and dishwasher safe; follow the current care instructions and inspect it after heating or washing. Clean every groove thoroughly after wet food and dry the mat before storage.\u003c\/p\u003e\n\u003cp\u003eLearn how to introduce it in our \u003ca href=\"\/blogs\/the-velvet-files\/lick-mats-slow-feeders-cats-enrichment-indoor\"\u003ecat lick-mat and slow-feeder guide\u003c\/a\u003e.\u003c\/p\u003e","brand":"Lickimat","offers":[{"title":"Turquoise","offer_id":50280006091048,"sku":"LIC-LM3001TQ-CR","price":329.0,"currency_code":"ZAR","in_stock":true},{"title":"Pink","offer_id":50280006123816,"sku":"LIC-LM3001PK-CR","price":329.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/lickimat-slomo-cat-slow-feeder-feeding-mat-5796614.webp?v=1789565406"},{"product_id":"lickimat-catster-slow-feeder-for-cats-milk-bar","title":"LickiMat® Classic Catster™ Slow Feeder for Cats","description":"\u003cp\u003eThe LickiMat Classic Catster is a flat, whisker-friendly slow feeder with textured zones and a small hydration well. It is designed for adult cats and can hold wet food, dry kibble, raw food, spreads, treats, compatible supplements and cat-safe liquids such as broth.\u003c\/p\u003e\n\u003cp\u003eLicking and searching across the surface can make a measured portion last longer and add enrichment to an ordinary meal. The wide, low design allows a cat to crouch with a clear view of the surroundings. It may support calmer feeding, but it is not a treatment for anxiety, vomiting or digestive disease.\u003c\/p\u003e\n\u003ch2\u003eUsing the Catster\u003c\/h2\u003e\n\u003cp\u003ePlace the mat on a stable surface and spread food thinly across the appropriate texture. Fill the micro dish only with a safe, measured liquid. Supervise every session and remove the mat if the cat chews or tears it. Wash all grooves and the hydration well thoroughly after use, following the product’s temperature and dishwasher instructions, then dry it completely before storage.\u003c\/p\u003e","brand":"Lickimat","offers":[{"title":"Yellow","offer_id":50280107376936,"sku":"LIC-LM9808YL-CR","price":169.0,"currency_code":"ZAR","in_stock":true},{"title":"Purple","offer_id":50280107409704,"sku":"LIC-LM9808PU-CR","price":169.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/lickimat-classic-catster-slow-feeder-for-cats-the-milk-bar-7159773.webp?v=1789568045"},{"product_id":"the-hedge-fund-catnip","title":"Catnip Ball Wall-Mounted Hedgehog Toy","description":"\u003cp\u003eThe Hedgefund is a compact wall-mounted hedgehog toy with a rotating catnip ball and textured outer housing. It attaches to a suitable smooth surface, allowing responsive cats to lick, rub and investigate the scented ball during supervised indoor enrichment.\u003c\/p\u003e\u003cp\u003eThe 360-degree movement can add interest without taking up floor space, and the replaceable ball format allows the housing to be reused when compatible refills are available. Catnip sensitivity varies, so some cats may become playful or relaxed while others show no response. This product should not be presented as a dental treatment or substitute for oral care.\u003c\/p\u003e\u003ch2\u003eInstallation and safety\u003c\/h2\u003e\u003cp\u003eApply the adhesive only to a clean, dry surface approved by the product instructions. Test an inconspicuous area first because adhesive can affect paint, finishes or delicate furniture. Check that the housing remains firmly attached and remove it if the adhesive loosens, the ball breaks or your cat attempts to chew or swallow components. Never attach the toy directly to the cat.\u003c\/p\u003e","brand":"The Apartment Cat","offers":[{"title":"Blue","offer_id":50715921613096,"sku":"J72602-BLUE","price":89.0,"currency_code":"ZAR","in_stock":true},{"title":"Green","offer_id":50715921645864,"sku":"J72602-GREEN","price":89.0,"currency_code":"ZAR","in_stock":true},{"title":"Brown","offer_id":50715921678632,"sku":"J72602-BROWN","price":89.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/catnip-ball-wall-mounted-hedgehog-toy-the-hedgefund-4457387.png?v=1789568074"},{"product_id":"the-round-table-cat-scratcher-bed","title":"Cat Scratcher Bed – Durable Cardboard Lounge for Sleeping \u0026 Play","description":"\u003cp\u003eThe Round Table combines a circular corrugated-cardboard scratching surface with a sturdy plastic base. Measuring approximately 43cm wide and 10cm high, it provides one compact place for horizontal scratching, stretching, curling up and resting.\u003c\/p\u003e\u003cp\u003eThe round shape can suit cats that enjoy cardboard texture and bowl-like lounging spaces. Position it near an existing scratching or sleeping area instead of placing it in an unused room. The scratcher may help redirect normal clawing behaviour, but cats that prefer vertical posts should also receive a tall, stable alternative.\u003c\/p\u003e\u003ch2\u003eUse and maintenance\u003c\/h2\u003e\u003cp\u003ePlace the base on a level, dry floor and check that it does not slide during use. Remove loose cardboard fragments regularly and replace the insert or full product when wear affects stability. Keep it indoors and away from moisture, heaters and open flames. Cats that chew and swallow cardboard require close supervision. Wipe the plastic base according to its care instructions and dry it before replacing the cardboard.\u003c\/p\u003e\n\u003cp\u003eUse placement and rewards properly with our \u003ca href=\"\/blogs\/the-velvet-files\/stop-cat-scratching-couch-south-africa\"\u003eSouth African guide to stopping couch scratching\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Apartment Cat","offers":[{"title":"white","offer_id":52085097660712,"sku":null,"price":599.0,"currency_code":"ZAR","in_stock":true},{"title":"orange","offer_id":52085097693480,"sku":null,"price":599.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/the-round-table-cat-scratcher-bed-durable-cardboard-lounge-for-sleeping-play-4134789.png?v=1789565407"},{"product_id":"elevated-cat-bowl-royal-goblet","title":"Raised Cat Feeding Bowl","description":"\u003cp\u003eThe Royal Goblet is a lightweight raised cat bowl with a gently tilted eating surface. Its durable plastic construction keeps wet or dry food closer to the front edge and creates a compact everyday feeding station above floor level.\u003c\/p\u003e\u003cp\u003eThe raised shape changes the serving height but does not guarantee improved digestion or prevent neck strain. Comfort depends on the individual cat, bowl dimensions and portion size. Very enthusiastic cats may move a lightweight bowl, so place it on a stable surface and monitor whether it remains secure during meals.\u003c\/p\u003e\u003ch2\u003eUse and care\u003c\/h2\u003e\u003cp\u003eWash the bowl after wet-food meals and regularly when used for dry food. Confirm dishwasher and microwave suitability from the product instructions rather than assuming all plastics tolerate heat. Dry the bowl before refilling and inspect the rim, surface and base for scratches, cracks or sharp damage. Discontinue use when the plastic becomes difficult to clean or the bowl no longer sits safely.\u003c\/p\u003e\n\u003cp\u003eCompare bowl height and materials in our \u003ca href=\"\/blogs\/the-velvet-files\/elevated-cat-bowls-benefits-and-how-to-choose\"\u003eSouth African elevated cat bowl buying guide\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Apartment Cat","offers":[{"title":"Green","offer_id":50775357554984,"sku":null,"price":89.0,"currency_code":"ZAR","in_stock":false},{"title":"Pink","offer_id":50775357587752,"sku":null,"price":89.0,"currency_code":"ZAR","in_stock":true},{"title":"Blue","offer_id":50775357620520,"sku":null,"price":89.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/raised-cat-feeding-bowl-the-royal-goblet-2251662.png?v=1783876994"},{"product_id":"mother-of-cats-mug","title":"Mother of Cats Mug (New)","description":"\u003cp\u003eThe Mother of Cats Mug is a matte black ceramic cup printed on both sides with a choice of Floral artwork or a bold Red emblem. It is designed for cat lovers who prefer their coffee, tea or hot chocolate served under the recognised authority of the household.\u003c\/p\u003e\u003cp\u003eThe two-sided print remains visible whether the mug is held in the left or right hand. Choose the artwork variant before adding it to the cart. Because this product has a matte ceramic finish and applied design, it should be handled carefully to reduce scratching, chipping and print wear.\u003c\/p\u003e\u003ch2\u003eUse and care\u003c\/h2\u003e\u003cp\u003eHand wash the mug only with mild dishwashing liquid and a soft sponge. Do not place it in a dishwasher, and avoid abrasive pads or prolonged soaking. Check whether microwave use is permitted by the current product information before heating. Do not use a mug that is cracked or chipped, and allow hot drinks to cool to a safe temperature before handling.\u003c\/p\u003e","brand":"The Apartment Cat","offers":[{"title":"Black \/ Floral","offer_id":51717664932136,"sku":null,"price":229.0,"currency_code":"ZAR","in_stock":true},{"title":"Black \/ Red","offer_id":51717664964904,"sku":null,"price":229.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/mother-of-cats-mug-new-6366450.png?v=1787603947"},{"product_id":"afp-furry-ball-fluffy-cat-toy-the-fluff-job","title":"AFP Furry Ball Fluffy Cat Toy","description":"\u003cp\u003eThe AFP Furry Ball Fluffy Cat Toy is a compact, long-pile plush ball designed for cats that enjoy small prey they can bat, chase, pin and carry. At approximately 9.5 × 9.5 × 5cm, it is light enough to skim across hard floors and easy for paws to hook into. Each colour contains catnip for an extra scent cue during play.\u003c\/p\u003e\u003ch2\u003eWhy cats like it\u003c\/h2\u003e\u003cp\u003eThe shaggy polyester texture creates plenty of tactile interest, while the rounded shape changes direction when batted. Roll it past a tunnel, place it beside a scratcher for discovery, or give it a gentle toss to start a short chase. Allow your cat to catch and hold it regularly so the game feels satisfying. Catnip response varies, but movement and texture still make this a useful little hunting target.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eChoose Orange or Yellow. Rotate the ball with other toys to preserve novelty and store it after play. Supervise use, inspect the seams and long fibres before each session, and remove the toy if it becomes damaged. It is an enrichment toy rather than a chew toy.\u003c\/p\u003e","brand":"AFP","offers":[{"title":"Orange","offer_id":52256780648744,"sku":"2803","price":69.0,"currency_code":"ZAR","in_stock":true},{"title":"Yellow","offer_id":52256780681512,"sku":"2805","price":69.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/afp-furry-ball-fluffy-cat-toy-9044089.jpg?v=1790101808"}],"url":"https:\/\/theapartmentcat.co.za\/collections\/creator-picks.oembed","provider":"The Apartment Cat","version":"1.0","type":"link"}